This Friday, Real Madrid announced its collaboration with a new brand. The White House now works with the company HP, whose logo appears on the left sleeve of the Madrid jersey. As a result, the white jersey brings in a historic windfall for the Spanish club.
Without making any moves in the winter transfer window, Real Madrid still welcomed a new addition. Nothing to do with the squad of coach Carlo Ancelotti. This Friday, the club led by Florentino Pérez announced its collaboration with HP. The American brand now places its logo on the left sleeve of the Madrid jersey, a part never used in the history of Real Madrid. The White House thus secures a new source of revenue for its finances.
And thanks to all the sponsors present on its jersey, the Spanish giant has a shirt that brings in more than 250 million euros per year! This is simply a record in the world of football, but also across all sports. Far behind Real Madrid, which also showcases the brands Adidas and Emirates on its kit, FC Barcelona comes in second place with a jersey earning “only” 180 million euros per year thanks to Spotify, Nike, and Ambilight.
PSG Far Behind Real Madrid is therefore the only club to surpass the 200 million euro mark. Known for its popularity worldwide, Manchester United, however, is unable to compete. According to the specialist PuroMarketing, the Red Devils‘ shirt brings in 170 million euros per year. A significant amount from the standpoint of competition. The other contenders are indeed lagging behind, such as Paris Saint-Germain, aided by Qatar Airways, and Liverpool, each receiving 80 million euros per year from the brands on their jerseys. That’s three times less than Real Madrid.